Harm reduction

We know tobacco products pose real and serious health risks and the only way to avoid these risks is not to use them.

It's simple; we want to reduce the public health impact of our products.

Knowing the health risks of smoking, many adults still choose to smoke, so our top priority continues to be working towards reducing these risks and making available a range of less risky tobacco and nicotine-based alternatives.

What is harm reduction?

In the world of public health, harm reduction is about developing policies to try and minimise the negative health impact of a risky activity without stopping it entirely.

For tobacco, this means offering less risky alternatives to regular cigarettes for those smokers who cannot, or choose not to, give up.

The basic proposition of harm reduction is not that alternative nicotine products are harmless but that they offer reductions in risk of 95 % or more compared to cigarettes, and provide a viable alternative to smokers who cannot or do not wish to quit using nicotine. The challenge is to find an appropriate framework for realising the significant public health opportunities this offers while managing residual risks."
The importance of dispassionate presentation and interpretation of evidence, open letter to the World Health Organisation (WHO) signed by 53 leading scientists and public health experts, June 2014

Advocating harm reduction as the way forward

An increasing number in the scientific and public health community are now advocating harm reduction as the way forward for helping the 1.3 billion people worldwide who continue to smoke despite the known health risks.

In practice, this could mean that as well as traditional ‘stop smoking’ health services, smokers who’ve been unable to quit are encouraged to switch to less risky products.

However, currently growing number of governments actively support this approach, however,  there are some public health experts and organisations with concerns that not enough is known yet about the health risks of e-cigarettes and that they could undermine efforts to denormalise tobacco use. They are also suspicious of the tobacco industry’s involvement in tobacco harm reduction.

The approach

Our research and development programme is focusing on tobacco harm reduction, working on developing a next generation of tobacco and nicotine products that offers a potentially less risky alternative to conventional cigarettes. This includes Vype, an electronic cigarette launched in 2013, and innovative tobacco heating devices, glo™.

We are working with scientists and regulators to promote this next generation of products (NGP) and advocate a regulatory approach that puts consumer safety and product quality first, while encouraging the growth of new less risky nicotine products that could help smokers cut down or quit.

Transparency and world-class science

We are committed to exemplary corporate conduct and transparency across the whole business – this includes our research and development.

Being transparent about the science is central to this approach. Details of the Group’s scientific research programmes are published on a dedicated science website, www.bat-science.com . The results of scientific studies are submitted to peer-reviewed journals, and scientists present widely at leading international conferences and events.

We understand that some people are sceptical about research conducted and funded by the tobacco industry, but we know it’s the Group’s responsibility to contribute to the science of tobacco harm reduction.

The future

We understand that harm reduction is a contentious topic where opinion is often divided, and that some people are sceptical about the motivations of a tobacco company.

We hope that the Group’s actions will demonstrate a continued commitment to harm reduction and that governments will carefully consider the potential benefits it can bring as part of a progressive approach to public health policy.