Our products

The Group’s purpose is to build A Better Tomorrow by reducing the health impact of its business through offering a greater choice of enjoyable and less risky products for its consumers.

BAT’s portfolio comprises combustible tobacco products alongside a range of non-combustible products.

Combustibles are traditional tobacco products, such as cigarettes. The Group’s well-known strategic combustibles brands include Dunhill, Rothmans, Lucky Strike, Kent, Pall Mall, Newport, Camel and Natural American Spirit.

It’s widely viewed that the harm associated with smoking combustible tobacco products arises not from nicotine but from other components of the smoke produced when tobacco is burned.

While cigarettes will be at the core of its business for some time to come, the Group’s ambition is to increasingly transition revenues from cigarettes to non-combustible products over time.

BAT’s range of potentially reduced-risk non-combustible products include BAT’s New Categories:

  • Vapour products are battery-powered devices that heat e-liquids to create a vapour which is inhaled. The Group’s vapour brands include Vype and Vuse*.
  • Tobacco heating products (THPs)heat rather than burn tobacco to generate a nicotine-containing aerosol, with a tobacco taste, which the user inhales. BAT’s THPs are available under its glo brand.
  • Modern oral products are white in colour and contain high-purity nicotine, water and other high-quality food-grade ingredients, flavouring and sweeteners. BAT’s global modern oral brand is Velo.

The Group’s non-combustible range of potentially reduced-risk products also includes traditional oral products, such as Swedish-style snus and American moist snuff.

You can read more about our products on our corporate website , bat.com.

*BAT plans to consolidate all its vapour products under its Vuse brand by the end of 2020.