Next Generation Products

Alternatives to smoking is one of the fastest-moving sectors in consumer electronics. We strive to perfect industry-leading products that can potentially reduce the health risks associated with smoking. We offer Next Generation Products across four main categories - tobacco heating products, e-cigarettes, tobacco for oral use, and other nicotine products (nicotine sachets without tobacco). That vary in taste, strength and ‘ritual’ so that we can provide choices that most closely match a consumer’s needs.

Positioned through epidemiologya
Position to be confirmed*
Oral tobacco
Positioned through epidemiologyc
Position proposed by Public Health Authorities*
*Clinical data suggests reduced exposure
*UK public health suggests reduced risk
a. Doll & Hill (1954)BMJ 1954: 1451-1455
b. Fearong et al 2017 Poster 113 GFN Conference
c. Lee (2013) Harm Reduct J 10:36, doi: 10.1186/1477-7517-10-36
d. PHE Report 2015; RCP Report 2016; CRUK 2016
These modelling do not necessarily mean that our products are less harmful than cigarettes
‘To truly protect the public, the FDA's approach must take into account the continuum of risk for nicotine-containing products’ - Scott Gottlieb, M.D. (FDA Commisioner) July 2017

Tobacco Heating Products - THP

Tobacco heating products (THPs) are devices that heat tobacco to generate a nicotine-containing aerosol with a tobacco taste which the user inhales.

Our flagship THP – glo™ – comprises a battery-powered device that heats specially-designed tobacco sticks to approximately 240 degrees Celsius. This process produces a nicotine containing aerosol with a tobacco taste which the user inhales. glo™ was designed in the UK through a process that involved more than 100 experts across five continents, including scientists, engineers, product designers, tobacco specialists and toxicologists.

The glo™ device is one unit, with one button, making it simple and intuitive to use. As the tobacco sticks aren’t burned, no ash is produced. We launched glo™ in the Japanese city of Sendai in December 2016 and we’re delighted with the progress it’s made since then. glo™ rolled out nationally in October 2017, going on to account for 50 % of the overall category growth in Japan.

We’re also making good progress in other launch markets with a number of other market and product launches planned for 2018 and beyond. In the Czech Republic, glo™ was launched in September 2018.



E-cigarettes are rechargeable, battery-powered devices that heat liquid formulations – e-liquids – to create a vapour which is inhaled. Most e-cigarettes are based on ‘coil and wick’ technology. The coil – also known as an atomiser – heats a cotton wick which conveys the liquid, producing a vapour that is inhaled. Most e-liquids contain water, propylene glycol and glycerol, flavourings and nicotine, although some e-liquids don’t contain any nicotine.

Because e-cigarettes don’t burn tobacco, the vapour contains substantially lower levels of the toxicants found in the smoke produced when tobacco is burned. This provides one indication that e-cigarettes have potential reduced-risk properties when compared with conventional cigarettes.

Generally, e-cigarettes are divided into open systems and closed systems. Closed systems feature a closed cartridge containing e-liquid. Users insert replacement cartridges as a whole into the e-cigarette device, and then can use the device until the e-liquid is consumed. They repeat the same with more one-time cartridges. For open systems, users add and mix e-liquids in the container of the device according to their taste, for example from several different bottles, containing different levels of nicotine and different flavors according to their preferences.

Following our acquisition of Reynolds American Inc. in 2017, we are now the world’s leading e-cigarette company. Vype, our flagship vapour brand, is now present in most major vaping markets including the UK. We also own leading brands in the UK (Ten Motives) and Poland (Chic). We further enhanced our vapour products portfolio in 2017 with the acquisition of the ViP brand.

We launched our first Vype product in 2013 and today our range provides a choice of closed and open systems to meet vapers’ varied preferences. In the Czech Republic, for now BAT does not offer e-cigarettes.

Vype devices

External links