Our strong brand portfolio is designed to meet key smoker preferences on local market.
Our five globally leading brands – our Global Drive Brands (GDBs) – are Dunhill, Kent, Lucky Strike, Pall Mall and Rothmans.
In the Czech Republic, we currently sell 12 cigarette brands - Lucky Strike, Rothmans, Viceroy, Dunhill, Kent, Vogue, Pall Mall, HB, Golden American, JPS, Ronhill and Respect. While most smokers in the world consume ready-made cigarettes, fine cut brands can also be found in our portfolio. Our fine cut brands include Javaanse Jongens, Lucky Strike, Viceroy and Rothmans. Currently, we have included neo™ sticks into our portfolio for tobacco heating products.