We are British American Tobacco (Czech Republic), s.r.o. – the Czech branch of the multinational tobacco company British American Tobacco plc, the second biggest tobacco company in the world by global market share.
We have been operating in the Czech Republic since 1994 and hold a robust position in Czech tobacco market. Our administrative office is located in Prague. We employ more than 150 full time staff. In our portfolio we focus on international brands - Lucky Strike, Rothmans and Viceroy.
All products that we market are manufactured within EU. Our factories are located in Germany, Hungary, Poland, Romania and the Netherlands. Our products are delivered to our central warehouse in Prague, from where they are distributed throughout the Czech Republic.
We are operating in one of the most liberal regimes on tobacco control within the EU. Smoking is banned in public buildings, hospitals, public transport stops, trains and planes. Regulation in HORECA offers smoking or non-smoking environment decided by the HORECA establishment. Advertisement and promotion is allowed at points of sale and regulated by national legislation and our self-regulatory tool International Marketing Principles. For more information see Responsible marketing.
We are successfully building on our combination of an international approach and experience with capabilities and effort of our young Czech team. Our plans for the future are very ambitious.
1994 British American Tobacco (Czech Republic), s.r.o. establishes operations with high dependence on legal cross-border trade
1995 Launch of Lucky Strike
1997 Launch of Pall Mall
1999 Merger with Rothmans
2005 Launch of Viceroy taking corporate share from 6% to 13%
2006 Focus on Kent and Pall Mall
2008 Merger with Scandinavian Tobacco (STK) delivering all time high 21.3% market share
2011 Focus on Lucky Strike, Rothmans and Viceroy
2014 The Czech Republic becomes the leading country in Central Europe Cluster (CEC)