jump to search

About us

We are British American Tobacco (Czech Republic), s.r.o. – Czech branch of the multinational tobacco company British American Tobacco p.l.c., the biggest tobacco company in the world.

We have been operating in the Czech Republic since 1994 and hold a robust position in Czech tobacco market. Our administrative office is located in Prague. We employ more than 350 full time staff. In our portfolio we focus on international brands - Lucky Strike, Rothmans and Viceroy and from 2018 also to Next Generation Products (NGP).

All products that we market are manufactured within the EU. Our factories are located in Germany, Hungary, Poland, Romania, the Netherlands and Croatia. Our products are delivered to our central warehouse near Prague, from where they are distributed throughout the Czech Republic.

Smoking is subject of a lot of regulation and it is banned in public buildings, hospitals, public transport stops, trains and planes as well as inside restaurants, bars and cafes, cinemas, theaters, concert halls and other places. Advertisement and promotion is allowed at points of sale and regulated by national legislation and our self-regulatory tool International Marketing Principles. For more information see Responsible marketing.

We are successfully building on our combination of an international approach and experience with capabilities and effort of our young Czech team. Our plans for the future are very ambitious.

Key milestones:

1994  British American Tobacco (Czech Republic), s.r.o. establishes operations with high dependence on legal cross-border trade

1995  Launch of Lucky Strike

1997  Launch of Pall Mall

1999  Merger with Rothmans

2005  Launch of Viceroy taking corporate share from 6% to 13%

2006  Focus on Kent and Pall Mall

2008  Merger with Scandinavian Tobacco (STK) delivering all time high 21.3% market share

2011  Focus on Lucky Strike, Rothmans and Viceroy

2014 The Czech Republic becomes the leading country in Central Europe Cluster (CEC)

2017 Acquisition of Reynolds American Inc.

2017 The Czech Republic becomes part of the NCEA - Northern Central Europe Area

2018 Introducing one of our Next Generation Products - glo™ - into the Czech market

max
large
medium
small
mobile