We are British American Tobacco (Czech Republic), s.r.o. – Czech branch of the multinational tobacco company British American Tobacco p.l.c., the biggest tobacco company in the world.
We have been operating in the Czech Republic since 1994 and hold a robust position in Czech tobacco market. Our administrative office is located in Prague. We employ more than 350 full time staff. In our portfolio we focus on international brands - Lucky Strike, Rothmans and Viceroy and from 2018 also to Next Generation Products (NGP).
All products that we market are manufactured within the EU. Our factories are located in Germany, Hungary, Poland, Romania, the Netherlands and Croatia. Our products are delivered to our central warehouse near Prague, from where they are distributed throughout the Czech Republic.
Smoking is subject of a lot of regulation and it is banned in public buildings, hospitals, public transport stops, trains and planes as well as inside restaurants, bars and cafes, cinemas, theaters, concert halls and other places. Advertisement and promotion is allowed at points of sale and regulated by national legislation and our self-regulatory tool International Marketing Principles. For more information see Responsible marketing.
We are successfully building on our combination of an international approach and experience with capabilities and effort of our young Czech team. Our plans for the future are very ambitious.
1994 British American Tobacco (Czech Republic), s.r.o. establishes operations with high dependence on legal cross-border trade
1995 Launch of Lucky Strike
1997 Launch of Pall Mall
1999 Merger with Rothmans
2005 Launch of Viceroy taking corporate share from 6% to 13%
2006 Focus on Kent and Pall Mall
2008 Merger with Scandinavian Tobacco (STK) delivering all time high 21.3% market share
2011 Focus on Lucky Strike, Rothmans and Viceroy
2014 The Czech Republic becomes the leading country in Central Europe Cluster (CEC)
2017 Acquisition of Reynolds American Inc.
2017 The Czech Republic becomes part of the NCEA - Northern Central Europe Area
2018 Introducing one of our Next Generation Products - glo™ - into the Czech market